Mastering your content marketing strategy for B2B in 2023
- Time Duration : 2 Full-Day Workshop
- Study Lecture : N/A
- Skill Level : Advanced Professional Course
- No. Of Students : Up to 25 participants
- Certificate : Yes
- MQA-approved and HRDC refundable
Nurturing Relationships and Closing Deals on LinkedIn
It is an exclusive workshop designed for B2B marketers who want to stay ahead of the curve in the rapidly-evolving world of content marketing.
This masterclass is focused on helping B2B marketers develop a robust and effective content marketing strategy that can drive engagement, build brand awareness, and ultimately, generate leads and revenue. You’ll learn how to create high-quality content that resonates with your target audience, and how to distribute it effectively across various channels and platforms.
Throughout the masterclass, you’ll have the opportunity to learn from some of the most experienced and successful B2B marketers in the industry. You’ll get access to a wealth of practical, actionable advice and insights, as well as cutting-edge tools and techniques that you can use to optimise your content marketing strategy.
Some of the key topics that will be covered in this masterclass include:
- Developing a customer-centric content marketing strategy
- Understanding the types of content that resonate with your target audience
- Distributing and promoting your content across various channels and platforms
- Measuring the effectiveness of your content marketing strategy
- Staying ahead of the curve with emerging trends and technologies in content marketing
By the end of the masterclass, you’ll have a deep understanding of what it takes to develop and execute a successful content marketing strategy in 2023 and beyond. You’ll be equipped with the knowledge and tools you need to drive engagement, build your brand, and ultimately, achieve your business objectives.
Target audience: Marketers, business owners and freelancers
Fees include: The ultimate B2B content marketing guide workbook, tea breaks and a light lunch
Meet Emmanuelle Thérèse, an accomplished digital marketing trainer and start-up mentor with a passion for helping businesses and individuals succeed in the ever-changing landscape of social media marketing. With an MBA in Marketing and years of experience in the field, Emmanuelle is the founder and director of Honeyblue, a content marketing agency specialising in digital strategies.
Over the years, Emmanuelle has trained more than 200 students, managers, directors, and entrepreneurs on the intricacies of social media marketing and personal branding. Her approach is hands-on and practical, with a focus on real-world scenarios and examples that help her clients achieve tangible results.
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