Social Media Mastery

Through a combination of lectures, case studies, and hands-on exercises, this course will provide participants with practical guidance and actionable insights to master social media marketing. By the end of this course, participants will have the knowledge and skills needed to develop and execute effective social media marketing strategies that drive business success. 

Target audience: university students and leavers, marketing and communications professionals, community managers, junior social media managers, graphic designers, language students, freelancers and entrepreneurs 

Course objectives 

1. Understand the importance of social media marketing and its role in modern business.
2. Develop a comprehensive social media marketing strategy that aligns with your business goals and target audience.
3. Create engaging social media content that resonates with your target audience and drives engagement.
4. Master the art of social media advertising and understand how to optimize your ad campaigns for maximum ROI.
5. Learn how to use social media analytics to measure the success of your marketing efforts and adjust your strategy accordingly.
6. Understand the latest trends and best practices in social media marketing and how to apply them to your own campaigns.
7. Learn how to leverage different social media platforms for maximum impact, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and TikTok.
8. Understand how to use social media to build brand awareness, drive traffic to your website, and generate leads and sales.

Fees include: Access to private FB groups, workbooks sent each week, practical in-person classes, shared drive with additional resources, templates, social media portfolio, pre-recorded videos and live classes

Meet Emmanuelle Thérèse, an accomplished digital marketing trainer and start-up mentor with a passion for helping businesses and individuals succeed in the ever-changing landscape of social media marketing. With an MBA in Marketing and years of experience in the field, Emmanuelle is the founder and director of Honeyblue, a content marketing agency that specialises in digital strategies.

Over the years, Emmanuelle has trained more than 200 students, managers, directors, and entrepreneurs on the intricacies of social media marketing and personal branding. Her approach is hands-on and practical, with a focus on real-world scenarios and examples that help her clients achieve tangible results.

LinkedIn: https://www.linkedin.com/in/emma-therese/ 

“Amazing Programme! Although I am not working in the field of social media,

I must say that I had no difficulty adapting, and the course contents were high above my

expectations.”

Catriana Laboudeuse, Client Relationship Executive

Photo: https://drive.google.com/file/d/1nQeXlJzTnG-cVaecc0Xegay4BBCc3djC/view?usp=share_link 

“As soon as I saw this course, I thought it would be great to know more about digital marketing. Since I studied marketing, this program was a way for me to learn more about content strategies and how to exploit social media effectively. I thank Emma because I really loved the course. Thank you for all the sharing.”

Samantha Lebrasse, Marketing Executive Officer

“It was a very dynamic class, and despite it being online, Emmanuelle kept it very interesting. Her knowledge of social media is exceptional, and she shared a lot of information with us. Participation was always encouraged, and the exercises were very helpful. In fact, by using local businesses as examples, she puts it straight into context. Emmanuelle is devoted to helping us learn while still maintaining a friendly and enjoyable experience. For the price you are paying for this course, it’s a bargain. This is the type of on-hand knowledge that is usually difficult to find, especially in Mauritius.”

Hanshini Appannah, Content Writer