Social Media Manager Accelerator Programme

The Social Media Manager Accelerator (SMMA) Programme is a comprehensive course designed to teach you the skills and knowledge you need to become a successful social media manager. You will learn the latest strategies, tactics, and tools used by social media experts to manage successful social media campaigns for clients.

Course Objectives:

1. To introduce students to the fundamentals of popular social media platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, YouTube, Twitch, Snapchat and Whatsapp
2. To discuss the importance of social media marketing for companies in Mauritius and beyond
3. To discuss the opportunities available in digital marketing and social media marketing
4. To develop a full-fledged social media strategy and investigate target audiences, competition, business goals and design a SWOT analysis
5. To teach students how to create beautiful content for social media platforms
6. To discover social media management tools to efficiently create, schedule and publish content across multiple platforms
7. To analyse key metrics that are relevant to social media marketing
8. To learn the principles of good community management and social listening
9. To launch their first advertising campaigns on social media 

Learning outcomes

By the end of this course, students will be able to:

• Develop a comprehensive understanding of popular social media platforms and how they can be effectively used to market products and services
• Analyze target audiences and created target content strategies that resonate with them
• Evaluate the effectiveness of their social media strategy and understand how to interpret key social media metrics
• Plan and execute a social media content calendar that aligns with the organisation’s goals and objectives
• Use various tools to create beautiful content and schedule content across several platforms 
• Write engaging copies to increase reach and engagement
• Set up their first paid social media campaigns

Target audience: For marketing and communications professionals and students, university leavers, junior community managers, social media managers, marketing managers, entrepreneurs and business owners, freelancers, graphic designers

Fees include: Access to private FB groups, workbooks sent each week, shared drive with additional resources, templates, social media portfolio, pre-recorded videos and live classes

Meet Emmanuelle Thérèse, an accomplished digital marketing trainer and start-up mentor with a passion for helping businesses and individuals succeed in the ever-changing landscape of social media marketing. With an MBA in Marketing and years of experience in the field, Emmanuelle is the founder and director of Honeyblue, a content marketing agency that specialises in digital strategies.

Over the years, Emmanuelle has trained more than 200 students, managers, directors, and entrepreneurs on the intricacies of social media marketing and personal branding. Her approach is hands-on and practical, with a focus on real-world scenarios and examples that help her clients achieve tangible results.

LinkedIn: https://www.linkedin.com/in/emma-therese/ 

“Thanks for this 5-week training. It allowed me to discover another aspect of social media. The training was very clear, the workbooks well-structured, and a top-level coach. Today I have the necessary tools to start in the world of social media. In summary, everything was perfect!”

Jason Christopher Kaloo, Team Lead, Production (Studio Manager) 

“The course was very interactive and insightful, it helped me gain in-depth knowledge about social media management. The provided training was excellent, and I’m thrilled with the value I received during this process!! The team is very friendly, warm, and professional. 

I HIGHLY recommend it!!”

Meghna Hurry, Account Executive

“Amazing Programme! Although I am not working in the field of social media,

I must say that I had no difficulty adapting, and the course contents were high above my

expectations.”

Catriana Laboudeuse, Client Relationship Executive